Market Research Manager
Turn customer and market insights into smarter development decisions, shaping product strategy, pricing, and destinations that meet demand and create lasting value.
Key Scope / Responsibilities
Lead market research, customer intelligence, competitive benchmarking, and demand forecasting to identify market opportunities and emerging trends.
Translate customer segmentation, behavioral analytics, Voice of Customer insights, and social listening data into development strategies and product recommendations.
Leverage AI tools, advanced reporting dashboards, predictive analytics, CRM intelligence, and automation technologies to generate actionable business insights and improve decision quality.
Develop and manage executive reporting frameworks, strategic dashboards, KPI tracking, and market intelligence reporting for development leadership.
Support land acquisition strategy through market assessment, customer demand evaluation, pricing potential analysis, and strategic positioning recommendations.
Shape product definition including unit mix, typologies, sizing strategy, pricing logic, and experience-led product enhancements.
Collaborate with Development and Design teams to embed customer-centric thinking into masterplanning, spatial strategy, and destination development.
Drive go-to-market and development positioning strategies based on customer insights and market intelligence.
Build digital intelligence ecosystems integrating CRM, customer journey analytics, AI-driven insights, and performance reporting to support strategic business planning.
Champion innovation, customer experience optimization, and technology-enabled development decision-making across the portfolio.
- Department
- Development
- Location
- Corporate Office